WHAT IS AN ORDER BUMP?!!?! Realistically, you first have an order form and then you go into an upsell form more than likely you are showing people one product such as lightbulbs and the you're selling them more lightbulbs, but when you have the possibility of adding an oder bump, it is allowing you to sell more of the same product or a different product on the same order page.
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How do we keep everyone on the same page and not lose them? Order bumps!!! The order form looks the same we are just adding an order bump with a check box.You will have your order form with your information section, your billing section, your credit card information, and then an order bump section (this can be above or below the credit card information, find out what works best for you).
"Order bumps are absolutely amazing for your business it increases your cart value."
What You’re Going to Learn in this Episode:
What is an order bump
What Does an order bump do?
Order bumps increase front end cart value...anytime you can increase your cart value it is a good thing!!!
Higher cart values means you can pay for higher conversions from your traffic sources
When you can increase your cart value thats more money in your pocket, which is more money in revenue for your business
On a free plus shipping look at a $7.00 product with an order bump of $39 which will be a take rate of about 15-25%
On a premium funnel maybe we're at $59 or $69 product the order bump can $120. A really good example of this was Russell Brunson selling his book for free then offering his audio tapes for the order bump. This allows you to create a higher cart value
This is best because its before the first OTO 1. Here we're able to get the first upsell without the seeing the first upsell. So an order bump is realistically your first upsell
Use congruent items for the order bump
What TO OFFER?
Buy 2 get 2 free
Express Shipping or Expedited Shipping
Have you thought about creating order bumps!?!
What kind of things can you offer on your order bumps!?
Go out and implement your oder bumps today!
Thanks for watching!
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