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People are excited about warranties, they're accustomed to them. Selling warranties is like selling "air", you sell the physical product then you sell a warranty for that product which is like selling a promise. Warranties bring in high profits and high margins.
"When selling warranties your not walking away with a physical product... you're walking away with a promise."
What You’re Going to Learn in this Episode:
What a warranty is
How to implement a warranty
How to make a profit from a warranty
Warranties are the balance between making sure everything works
You can decide how long the warranty last (it could be one year or a lifetime warranty)
Protects Physical Items: covers lost, stolen, damaged or even scratched items
Cover not only the first product they order but also everything else the purchase afterwards
A no bar gaurntee warranty is what I was looking for, therefore, they would always buy the warranty
15-20% of people are buying a 20-40$ warranty
Warranties can include your protection plan
Warranties have a low claim rate
Makes a great upsell for returns
Low take rate: Low impact to bottom line
Have you thought about your warranties yet!?!
If you're not putting warranties in your funnels then you hate money!!!! Your CPAs will rise when you add warranties to your funnels. Go out and implement this today!!
Thanks for watching!!
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