In fact - the first time I came into contact with online marketing was when I first went to a Traffic and Conversion conference, sat by a guy (probably 5 years younger than me) - and I asked him, how much money he brought in last month, in which he replied around $10,000 — and when I asked how - he showed me a fan page all about cats.. (Swear!) but he was selling a piece of software..

So you’re telling me — you post pictures of cats and sell software? he said ‘yup’ .. I said that sounds easy enough for me! I’m in.. and thats where my journey down the rabbit hole to online marketing really began.

It goes back to that drive we all just talked about,.. Funnels allow us to spread a message, but not just ‘A’ message - they allow us to spread YOUR Message!

Why do some people just seem to keep hitting home runs and other Fail at funnels?

When speaking with my mastermind clients -- they always tell me how much they like it when I show them the gears behind the funnels, what really makes a funnel work, how to make sure your funnel is going to MAKE money before ever launching! And that my friends is exactly what I'm going to show you today--

But I have bad news.. it does involve math! and when there is math - I find there to be 2 types of people.

There are the ones that ironically have brought their calculators, just in case a math problem of complexity pops up and needs solved. You know who you are!!

Or maybe your like me.. when you hear math, you run the other way — 

you feel like a corndog at a hot dog party. RIGHT?


But why am I telling you this.. 

Because no matter if your a math wizard or a corndog - I’m about to break down the behind the scenes math of a funnel so that anyone can understand how to become successful! 

With a single product funnel you’ll have your OPT-IN page or sales page -> then your order form and then a few upsell's behind the order form. Which we call OTO1 and OTO2 - that stands for One-Time-Offer 1, and One-Time-Offer 2. 

Now what I want to do is walk you through a single product funnel based on our in-house conversions starting with the Opt-in page.

Lets say were selling a $35.00 on the order form, $55 on the upsell. 
So lets do some simple math here. 500 orders at $35.00 gives us $17,500.. 

25 Times $55 = $1375 and 25 * 95 = $2375 

Which gives us a total of $21,250

500 Buyers brought in $21,250 with 10,000 clicks 

Our OPT-IN usually sits around the 50% mark… so if I sent 10,000 clicks to my sales page.. only 5000 people (50%) would click over to the order form page. On the order form we are seeing around a 10% mark and on our One-Time-Offers we are at 5% on the lower end.

Now - Lets say you go over to Facebook and you push ads to this funnel and drive clicks.. I like to look at around 10,000 clicks to get an idea on how this funnel will perform..

We have 10,000 clicks - which means 50% will click through the sales page leaving us with 5000,.. 5000 see the order form which converts at 10% giving us 500 Buyers,.. from there we have both one-time-offers converting at 5%, giving us 25 sales on both.

For simplicity - we will take our $21,250 and divide that by our 10,000 clicks which tells us that we can afford (on this funnel) approx. $2.12/click! Thats outstanding! 

This means that I can spend $1.00 per click, $1.50 per click, even $2.00/click and still be profitable on this funnel — now thats amazing! 




Then the next question you’ll want to ask yourself is, how much can I afford to purchase a buyer with? And this is important - because who ever can pay the most to acquire a buyer online wins! (Perry Belcher has shared this multiple of times from stage) 

To find out what we can afford for a buyer we just take our total of $21,250 and divide it by our number of buyers which is 500 which gives us $42.50/buyer. 

This is also known as a CONVERSION.. so if you're using Facebook conversion pixels, this would be what you’re looking at for your conversion cost. 

Which means I can pay up to $42.50/buyer or for a conversion on this particular funnel and Break Even. 

But by going from a single product funnel into a multi-product funnel I can guarantee you, that you’ll 2.2X your revenue on that funnel.. I’ll get to that here in a minute.

For this case, we would have:

1 unit for $35,
2 units for $70,
3 units for 105,
4 for 140,
5 for175,
10 for 350..



As you’ll see, I like to do a 1-5, 10 model.. I don’t usually allow the customer to grab 6-9.. mainly because how cumbersome it becomes on the click funnels sales page. 

I do notice people who tend to purchase 5 units will often purchase 10.. 


If you’re finding people are buying lots of 10’s, add a 20 on your order form and you’ll find sales at 20 going out the door. Don’t under estimate your buyer. 

To repeat - we have one unit at $35, 2 at $70, 3 at 105, 4 at 140, 5 at 175, and 10 at 350. 

Now here is the really cool thing! No matter on a single product funnel or a multi-product funnel your OPT-IN and order form will convert the same! 

The OPT-IN will stick at 50% and the order form will stick at 10%. 

Heres the really interesting thing - so make sure you’re paying close attention! 

The 500 sales will now be divided throughout the available units to choose from. 

Let me say that again: The 500 sales will now be divided throughout the available units to choose from.

To Recap - we’ve done a single product funnel, then a multi-product funnel.. Now I’m going to show you a single product into continuity funnel works in your favor.

The concept here is to get as many people as you can for a free item.. from there you’ll discuss your continuity program and hope they opt-in for $1.00 trial. 

This is going to be some advanced level funnel math .. because what you’re about to see is how I go into ‘debt’ and then come back out of it with continuity. 

Month 2 (just 30 days later) = we have an 82% stick rate.. why 82%?

This is from people opting in and deciding the membership isn’t for them, people refunding, cards declining, and cancellations,.. 



Quick Tip — The more people you can keep inside your members area every month,.. substantially increases your monthly revenue.. so it's critical that you watch your churn rate every month.. 


Month 3 - 820 members * .82 Churn = 672 members * 40 = $26,880

Month 4 brings in $22,040

Month 5 brings in $18,040

Which comes to a total gross with 1000 members coming in at Month 1.. $100,760

...

We’ll come back to this $100,760 in just a second.. 

but first lets take a look at a real world example.. because up to this point — these have been just numbers… which I call Theory. and theory doesn't make us any money if not proven TRUE!

Now - its time we prove our theory’s true and with real world examples making them a reality!

Going from left column to right.. We sold 19 units of 1 product which resulted in a 38% conversion of all units sold.. I charged $1.93 (my cost was $2.44) So when you take 19 orders and multiple that by 2.44 - you get $46.36 my cost,.. but I charged $36.67.. Which means I’m now negative in profit by -$9.69.

BUT,.. Lets keep going…

I had 14 orders selling 2 units, 28% conversion of all units sold… (are these numbers starting to look familiar?) I brought in $3.86 per order, it cost me $2.44 — now with a profit of $19.88

So Trey - why not just sell two units vs just one? Because 38% want to purchase 1 unit, and those are buyers! 

As we keep going here — 7 orders at $6.37 profit, 3 orders at $8.52 profit, 4 orders at $9.32 profit, 2 units at $14.20 profit.

When we add it all up - We profited around $48.60 and brought in 50 buyers — simple division tells us that we can afford up to $.97/conversion

(which isn’t much…)

Now, lets take a real quick look at what I paid for those conversions from Facebook..

On Facebook I spent $501.11 — which when divided by my 50 buyers shows it was costing me $10.02 per conversion. 

Now as some of you are looking at your notes right now — your might be a little confused — and I get that.. 

You’ve noticed I could afford $.97/conversion but its costing me $10 — so why in the world would I not stop this funnel in a hurry?

You’ll see why soon enough…

For this particular funnel - we are converting at 20% into the continuity. 

So it takes me 5 buyers to create one continuity member.

Now in order for me to gain one continuity buyer - its going to cost me 5 * -9.05 which is -45.25 my cost to acquire a membership client. 

..and heres the cool thing: I want 1000 clients this month! 

Between Month 2 and Month 3 is the pivotal moment -- where 100% of our INVESTMENT is returned. THIS IS THE MOST CRUCIAL PIECE! 

From Month 1 to Month 3 -- we will bring in $60,680! 

This is what you’ll gain!

 

If you put JUST 1000 clients in a continuity program at $40/month — that would yield $480,000 in revenue per year!! 



Would $480,000 change your life?

Guys — this is not rocket science — by now having the understanding of what it takes to have a profitable, cash earning, money making funnel machine,.. you can go out and be successful! 

Your future is just one "Funnel Away!!!!!"

To start taking advantage of this NEW WISDOM and use the SAME Platform I'm using called ClickFunnels,. Click The Button Below to grab a FREE TRAIL ACCOUNT!